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- Too Early. Still Right.
Too Early. Still Right.
The market came around. But only because they stuck with it long enough to prove it was real.
Eric Harrison
April 08, 2025
These two founders didn’t wait for permission or trends.
They built from conviction—before the world caught up.
They were early.
They were underestimated.
And they kept building anyway.
Both stories are about building something you know your customers need- and letting the market catch up to you.
 | Sameer Ranjan launched Catenate years before the world was ready for it. He built a behavioral science platform to measure soft skills—then waited as the market caught up. Now, in the age of AI, everyone’s asking the question he’s been answering all along: what makes a human uniquely valuable at work? “We need more humans in entrepreneurship. Not just products, not just pitches. Real people who get it.” This one’s for anyone who’s ever had to dig in and believe that the market would catch up. Read his full story here! |
Alessandro Bogliari grew up in Milan, the son of small business owners, and never worked a traditional job. Today, he runs a fully bootstrapped global agency with 60+ people and 8-figure revenue. It’s one of the few agencies in the space that’s scaled this fast without raising a dollar—and done it while staying profitable, remote-first, and people-centered. “We hit 7 figures in year two. 8 figures in year three,” Alessandro says. “That kind of growth is exciting, but it can blind you too.” This one’s for anyone who’s ever learned by growing. More about Alessandro here! |  |
If these stories hit a little too close to home, good.
You’re not the only one figuring it out as you go. There’s a whole group of us doing the same—comparing notes, trading wins, and building real businesses without pretending to have it all together.
Some of those people are already in Thrive.
Some aren’t yet.
You’ll know which one you are.
— Eric 👋
 | Thrive is where founders find their people. |